MARY LASHAY PORTFOLIO

Nice to meet you!

Hello, my name is Mary, and I am a UGC/Digital Creator based out of Dallas, TX. I specialize in beauty, fashion, lifestyle, & affiliate marketing. I have developed a passion for content creation over the past few years and strive to create content that reflects my passion for “All Things Mary Lashay.”

I’ve built a large following, primarily on Facebook, allowing me to organically market products I love to my audience. This has helped me generate brands over $100K in sales.

Get in Touch!

Minimalistic Woman Two Face Illustration

Minimalist One Line Continuous Drawing of Butterfly Element

User-generated content (UGC) refers to any type of content created by regular users rather than official sources. It is often found in online forums, social networks, review sites, and other platforms where users can express their opinions, share their experiences, or create their own content. UGC is valuable for companies and organizations, as it can provide insights into customers and increase brand awareness and engagement.

What is UGC?

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Why UGC?

UGC is often seen as more authentic and credible than content produced by a brand. Because it is created by real people who have actually used the product or service, UGC can be more trustworthy than content produced by a marketing team.

Furthermore, it allows companies to tap into a large, engaged audience on social media platforms. This can help increase brand visibility, reach new customers, and build relationships with existing customers.

92% of consumers turn to people they know for referrals above any other source

Millennials trust UGC 50% more than original content generated by the brands

UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average

Consumers find UGC 9.8x more impactful than influencer content when making a purchase decision

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My Video Portfolio

Cristian Zerotre

Apple

Amazon

Fashion Unboxing:

My content for this brand has helped me become one of their top ambassadors, contributing to almost $100K in sales.

My unboxing videos show what I buy or have received from a brand and how to use it.

Showing HOW to use a product in my “what I bought vs what I got” series. Affiliate Marketing through Amazon.

Showing HOW to use a product in my “what I bought vs what I got” series Affiliate Marketing through Amazon.

My Photo Portfolio

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My photo content frequently features self-care products and fashion items.

My audience reacts well to less edited, graphic-free photos. These also include in-store photos of products that emulate a “shop with me” experience.

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My Video Portfolio

Target Haul

Self Care Routine

Daily Vlogs

“Target Must Haves” Series:

This series is where I promote my favorite skin/body care products from Target to my audience

Self Care Routine:

This is where I show my audience me using my favorite skin/body care products. Promoting products with a call-to-action.

My audience can see me using my favorite skin/body care products.

Daily Vlogs help me organically promote products I use daily to my audience

My Facebook Content

I am known on Facebook for photo threads of perfumes, hair inspiration , fashion inspiration , and self care. The threads usually feature my honest opinion of the brand/product.

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To turn the threads into brand promotion, the caption of each photo will feature links to that product instead of the initial caption, increasing overall engagement of the post.